Ahead of the ‘Swachh Bharat Diwas’ tomorrow, Ola, India’s most popular mobile app for personal transportation,announced the launch of the ‘Swachh Car Campaign’ today for drivers on its platform. This initiative will encourage our drivers and customers alike to contribute to a cleaner India. The initiative has been taken by Ola to promote cleanliness amongst the drivers’ community. In its first phase, the initiative will be live in four major cities of the country including Delhi, Bangalore, Mumbai and Kolkata.
The Swachh Car Campaign at Ola will run in four phases each being directed at rewarding, evangelizing, motivating our driver partners and encouraging customers to give feedback on cleanliness. Ola will recognise and reward drivers who have consistent positive feedback on cleanliness as Swachh Car Ambassadors. To help all drivers maintain cleanliness in-cab, Ola will hand out free Swachh Car kits and enable free car cleaning at its partner relationship centers across these cities. Considering cleanliness as an imperative, the feedback given by customer for the driver will be composite of the cleanliness level of cars, based on which our drivers will earn their incentives. Ola will also work towards spreading the message of a cleaner India with large partnerships as well as implementation of technology to crowd source quality audits at scale.
Speaking about the initiative, Pranay Jivrajka, Chief Operating Officer at Ola said, “At Ola, we take extreme care towards helping our driver partners deliver consistent experience to our customers, beyond the technology platform. Training, audit and cleanliness has always been at the forefront for improved customer experience and is integral to skilling our partners as professionals in the long run. We join the country in promoting the message of cleanliness on this august occasion and we are confident that drivers and customers will participate in this on-going program by doing their bit.”
Ola has always adopted measures which are in coherence with a cleaner ecosystem by first of-its-kind initiatives like training, audit and standardisation of vehicles registered on the platform. Ola also allows customers to share instant feedback to enable quality checks as and when required. We recently launched a first-of-its-kind technology on the app in Delhi, to proactively distinguish vehicles based on fuel type and giving users the option to choose only CNG cars for travel within the state, resulting in considerable reduction of carbon footprint from driver partners in the state.